Looking like it's made of mini-parasols, it reminds me a wedding dress made of disposable paper plates that made rounds on social media years ago. Or just any futuristic wedding gear (can't really call this a dress). The explanation says that if you download an augmented reality app Aurasma, and point your phone at the garment, you'll get more "content". Downloading an app over a flaky mobile or WiFi connection typical of big buildings like the convention center, at a time when the vendors were packing and leaving, seemed not worth the time, so I passed.
The Twitter handle of the artist who created this is invalid, the URL leads to a web site of an architecture firm, and a search for Lux Operon reveals that it's a gene involved in bioluminescence. So maybe that provides a very vague clue as to what these garments would do, but overall it has proved surprisingly challenging to get more information about them.
Seen in the expo hall of BodyHackingCon in Austin, January 2017.